We were given the task to take and research a selected company that sponsor a British football team. each group was given the name of a different company that sponsored this football team. The task was to carry out some research on the given company name by looking at the website, taking in the concept design of that company and then re creating the design concept in our own image to potentially somehow make it better.
My group was given the company 'Enterprise Insurance'. An insurance company that we eventually found out had a boring, informative design and website.
To challenge this we began by researching more into the company.
We found out that this company that was sponsoring a British football team was actually based in Spain. We researched more into this certain area in Spain and found that it had it's own flag seperate to Spain. Coincidentally the colours of this flag happened to match the colours of the football team it sponsored, 'Red and white'. Also this flag had on the image of a key.
We then as a group decided to use the colours of the flag and the image of the key in our own re creation of the design for this insurance company.
We used the image of the key because we felt it connected to the word 'insurance' being that it holds the words 'safety', 'secure', 'controlled'.
We used this to first completely re design the logo for this company, by using the idea of the key and the colours red and white.
We also re created the website for this company to replace the old boring design and look with something simple and fresh which held our theme of the use of a key and the colours red and white.
I did not really enjoy this task because personally I felt I did not gain any new knowledge from it. However I did enjoy working in a small group with people that I had not worked with before. I feel that we worked well as a group to produce the final design concept.
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