I had been given the task to work in a group to design and re brand the company 'TowerWorks Leeds'.
As a group we started by carrying out some research into the company, who they are, what they do and the original branding and design work.
TowerWorks Leeds is a company that provides high quality office and studio space mainly for creative and design businesses. The company get's it's name from the three towers are located in Leeds which served as chimneys for the gill-pin factory. These three towers seemed to serve as the basis of the companies branding.
When taking a look at the companies original design and branding, the logo was not bad but was not exactly amazing. it was a little dull and outdated, it didn't really seem to fit the purpose of the company. When taking a look at the website, we were quite impressed, the website was modern, bright and easy to navigate with clean images and shapes.
As a group we discussed how we could re brand the company, which proved to be difficult as there was not really anything wrong with the initial branding. istead of improving we had to apply ideas to create something different.
Below are the different and final designs, we came up with a new re designed logo, business cards and posters, all revolving to the idea of a tower. As we thought was an important part of all of the branding and found it difficult to express what the company was about without including the idea of 'building'.
The study was interesting and I enjoyed working in a group with new people, sharing ideas and applying them into something final.
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