Friday 6 May 2016

OUGD505 - Study Task 04 - Voting Campaign - Snapchat Research


Within my group we have decided to create a campaign that encourages the younger generation, like students to be more involved with voting for government, such as the general election, where a low percentage of young people actually took part in voting. 

Our goal is to create campaign by involving some type of social media, such as snapchat, The idea of using snapchat as a way to get a younger generation involved in voting would be quite a successful idea, since snapchat is such a popular app amongst a large age range. Snapchat have created a website where you are able to design your own filter or (geofilter), this is where you are able to design your own snapchat filter which has some connection with a city or place in the world.

As a group, we thought this would be the perfect thing to use, to design our own snapchat filters. Since this study task is for a voting campaign, where we individually as a group are concentrating on increasing the amount of voting the younger generation do. 


Alongside this idea, we thought it would be good to include some kind of a mascot for the campaign, using this idea and creating a series of posters that have encouraging messages on then which in some way will attract the attention of people and persuade them to think more about voting.


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