Tuesday 17 November 2015

OUGD504 - Studio Brief 03 - Inspirational Book Cover Designs



I wanted to do a little research o both minimalist and more illustrative book cover designs, This is so when I come designing the cover for my own book which I plan to do last I have a better idea of how I would like it to look. 

Below are the book covers that I thought fit well with myself and were the most thought provoking when comparing to my own internal book design.
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After collecting some images of book covers which respond to my own images which will be used for my photography book, I feel I now have a better idea of what I want to achieve with my own book cover. Something dark and easy yet thought provoking. I want to create a design which makes an impact in the least crowded way possible.

I also want to create something which will will be able to express each one of my images and one whole. So when the reader looks at the cover of my book they can instantly get an idea of what could possibly be inside. 



http://bookcoverarchive.com/page/4/
http://flavorwire.com/292165/25-awesome-minimalist-book-covers
http://www.onextrapixel.com/2013/06/25/50-beautifully-designed-book-covers-for-inspiration/

OUGD503 - Penguin Random House Design Award - Research


Before I carry out my design for Clockwork Orange, I will carry out some more research into the movie and build up a collection of key words to help me make a mental image of what the cover will look like. 
I already know that the movie is a slapstick Horror so that already gives me the idea of working in black, white and possibly different shades of grey.

Then I want to carry out some research on various different book covers that could be similar to my own design, this will give me a broader range when it comes to finalising my layout.

First I watched the trailer for Clockwork Orange, during the trailer I wrote down as many keywords I could think of.




Dark
Old Fashioned
Psychological
Dark empty sounds
Dark music
Slapstick comedy
Dark Humour
Narrative
Sadism
Very odd 

I will use these key words and take them into account when designing the cover, the poster for the movie s very useful as it gives me a starting point to work from, as in I have an idea of what the original design looks like. 

I can now carry out some research on various publication and book cover designs that respond to my keywords and the original movie advertisement design. 














I liked all of these designs because I thought the images of each front cover have some sort of connection to some of the my keywords. The overall design of each is very effective at making a sort of odd, misplaced dark feeling. That there is a lot more to do with this book behind the image. 

I want to use these images to help me design he cover for Clockwork Orange, The images have definitely given me some inspiration into what I can possibly do to respond to this brief.


http://theinspirationblog.net/showcases/40-stunning-black-and-white-book-cover-designs/



Monday 16 November 2015

OUGD503 - Penguin Random House Design Award - Brief


'The Penguin Random House Design Award is an opportunity for students on an Art or Design course at HND or degree level to engage in design for publishing during their studies and to experience real cover and page layout design briefs first-hand'.

http://www.graphiccompetitions.com/students-only/penguin-random-house-design-award-2016


This Competition consists of three different briefs, A different book belongs to each brief. The first brief is Adult fiction cover award and the pre selected book is 'A clockwork orange by Anthony Burgess'.

The second is the Adult non-fiction award, the pre selected book is 'How to Be a Woman by Caitlin Moran'.

The third is the Children's cover award, the pre selected book is 'Emil and the Detectives by Erich Kästner'.


After a little research on each to understand more about the requirements for each book cover, I have decided to choose and design a cover for A clockwork orange by A.B.
I feel like I would be able to create a very effective and eye pleasing book cover for this 1975 movie.

Below is some information which I collected from the brief section on the website which tells me the conditions that I will be working in.

 'A Clockwork Orange is as dazzling and inventive to new readers today as it was when it was first published half a century ago. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 10mm)'
http://www.graphiccompetitions.com/jump.php?contest=penguin-random-house-design-award-2016







OUGD503 - Responsive - Personal Overview


The purpose of this module is to enable me to have the chance to work with other students from different courses within the college.



The module will also help me to become familiar with collaborating on projects and tasks.

The module will also enable me to research and organise my own briefs and problems to apply my designs towards. I have been given a selection of websites; on each are collections of various types of briefs. 



I will be able to use these to build up my experience in designing for various different causes as well as becoming more skilled in finding a design solution for a problem I am faced with. 
This module should help me to open up more as a designer and will hopefully increase my confidence levels when approaching a task and applying myself to it's solution.

Thursday 5 November 2015

OUGD504 - Studio Brief 03 - Modern Book Layout Designs Research


I decided that I wanted to look at some modern styles of layout design that are being used in publications. 

There are so many different designers now that create very effective and pleasing publications that I personally feel it is becoming hard for me to stay with the trend of design  as well as expressing my own image and ideas.

Below are a few layout designs that I think are very clever along with why I like them.





This is probably my favourite out of all the designs i've seen so far because it's just proving that a design doesn't physically have to be compressed onto one page. I love design that breaks the physical boundaries of what is expected and this does exactly that, it really is aesthetically pleasing and generally nice to look at. It's clear and precise which I love. This is definitely something I want to create for my own design.






I like this because the design for this book because the front cover design, has not been restricted to the front cover. I think this is another great example of a designer breaking the boundaries and going against the expected. Then it turns out to be a very successful design which to me is very pleasing and claiming to look at. The black and white works so well for this design because it enhances the title of the book.


These two above are exactly what I want for my own book, I want my own simplicity to be as just effective if not more than these examples.






I like this layout cause of it's colour or minimal use of it the shading is what brings out the image and creates an interesting yet timeless looking image. I also like how the image just sort of spreads through the page making the layout look so much bigger than it actually is.





Even though i ma not too keen on the colour use in this layout I do like the paper folding technique, it gives more depth and substance to the page and I think it gives the layout more than just the flat surface image you would normally see on a random page.






I really like the layout of these pages, the font is modern and simplistic which I love, the grid system used for the text is very effective in creating a clean centre piece design. On the right hand side the image has been stretched to the full give of the page as if only to give a snapshot or 'section' of what the photographer saw when they took the photo. I personally think this idea definitely makes the layout much more interesting. 






This simplistic design really caught my eye, it's ascetically pleasing setting the bar for what modernist designs hope to achieve.





I love more illustrative designs just as much as the simplistic designs I want to achieve in my own work. A lot of my own work in the past I have given an illustrative twist and I will continue to do this with my work in the future.
I like this design though because it mixes illustration with modern idea of design, to me it's the perfect layout for any book.






I like how the negative space has been used in the layout of these pages, it gives the image  so much more aesthetic an attention, simply because of the colour usage and grid system used. 





This is another example of breaking the boundaries of the page which I love, I really like the autumnal tones in this image as well and how it mixes in with the simplistic text and layout.







I like this because of the clever use of black and white.




These are all very beautiful layout designs, I really want to achieve something similar to my research with my own publication.







http://jayce-o.blogspot.com/2013/06/modern-examples-layouts-book-design.html

http://inspirationhut.net/inspiration/60-beautifully-modern-and-inspirational-magazine-book-layouts/

Tuesday 3 November 2015

OUGD503 - Studio Brief 01 - Workshop 2


Today I started by working within a small group on a task where we consider what strategies we use to explore the brief and how we respond to it. 
So together we began working on a list of what ideas and concepts we use towards exploring the brief.

Here are the points that appear in the mind when taking in the information of the brief

  • Reading and analysing the brief 
  • Word association 
  • Researching the brand 
  • Taking into account other competitors (brand/product)
  • Visualise the brief and possibly the branding
  • Possibly drawings and colleagues
  • Possibly discuss the brief and ideas with others
  • Relaxing the mind and taking a step back to think
  • Asking myself; is this a good product
  • Colour association
  • Identifying the target market 
  • Staying in contact with the client
  • Time planning
  • Overhearing other colleagues or listening into other peoples conversations
  • Keeping a notepad and pen close by


After discussing the task we felt that these were the main ideas that we generate in our minds after we have looked at and analysed the brief. We then shared our ideas with the rest of the other teams so we could explain how this worked in our own minds and to note down ay other ideas and techniques we didn't cover.

I found this task very useful, I can now approach a brief in a slightly different way, because I ma more prepared after outlining the mental choices that I make after taking in a brief.