OUGD504 - Studio Brief 01 - The Design Process - Final Development

After experimenting and choosing my final idea I can now being to create it digitally.

I have created the physical layout digitally to give me an idea where text and images can fit into place.

This is the layout of the leaflet when fully open so I decided to start with this.

Because this is an informational leaflet and in some way it's sort of a realisation and direction into the designers thought process, I want to keep it simple and to the point with little illustration and clean easy to read text. 

I have designed a few very quick, simple illustrations to go with each section of text just give it a little more personality and not so formal. 

The illustrations will work really well with the text once printed on black stock.

Below is my final design

This is the front of the design, in white and black it looks quite spacious and lightly illustrated. I'm okay with how the design came out in this style.

Then I carried the same style for the inside of the leaflet.

Below is the inverted version.

I like both inverted versions of my leaflet, probably because i've kept the design simple and light so it works both in black and white.

When I print off my design, I have in mind to use a slightly reflective stock, similar to some of the examples on my research blog. I feel it would really work with my design because I have kept it black and white and if I printed the design on reflective stock then think it would be more pleasing to the eye, and would draw in more attention. 

I like how my simple illustrations come across imperfect, because it balances out the formality of the text and folding design I chose.

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After going back and looking over my final development I decided that this was not the best response to the brief I could create, for the design above my intentions were to create something that was simple yet not boring, something that would gain attention but the design however has failed at both of those things, as I do not think it would be effective enough for a final piece.

So I decided to go back and restart with one of my other experimentations.

The leaflet design I decided to work with is first and second favourite.

I feel that because of how different this design is and how the fold create boundaries in the open leaflet it makes for a more effective design that I can work with easily.

My ideas were to use a more refined style which gave simplicity to the design yet would be interesting. When re creating the physical copy of the leaflet digitally the diamond shape of the open leaflet made me think of road signs and warning signs, which are objects that are made to draw attention.

It was not so much the idea of road signs that interested me, but more the colours that are used on warning signs such as those. The vibrant bold colours such as yellow and red gave me the inspiration to possibly use the same style on the leaflet when finished.

I decided to use a new typeface within and on the leaflet 'ThinFont Regular', when I cam across the font I tested it and immediately it produced a refined style that would be perfect to use on an informational leaflet.

Along with my favourite font 'Armata', I felt would make towards an effective design.

When developing the new leaflet I decided to incorporate the hand drawn images from the previous design so to give make the new leaflet design seem a little more easy and friendly.

Below is the finished design front and back without colour use.

OUGD504 - Studio Brief 01 - The Design Process - Experimentation

After carrying out research on various folding techniques and styles I feel I now have the inspiration to practice some of my own.

I already have the idea that I want to create a leaflet made from a thick card so i'll start by practicing with that.

This is my first and probably most favourite design, I don't want my leaflet to look like a square, I wanted to experiment and follow the designs that I had researched, so with my first design I made something slim that looked complicated at first but then turned out to be quite simple. When the leaflet is folded it needs to attract people with an effective design, or something that no one has ever seen before. 

When the leaflet is fully open, it will just be a simple square sheet, which will be separated into different sections by folds and lines, this way I can get all the information on the 'design process' inside.

This is my second favourite design, I mad this leaflet using two separate sheets of stock, I then combined both to make one leaflet with extra space to hold more inside. I didn't want this leaflet to look too similar to original, simplistic designs so I created one side to resemble a square shape and the other side to resemble a a triangular shape, this way the leaflet looks more interesting and inviting, also with the extra sheet of stock, there is more space.

This is my final experimentation, probably me least favourite because it's the most obvious design. I played with the diagonal shape look for this leaflet. The most interesting part about this one probably isn't how it looks when closed but the lines and sections it leaves when opened. which would be useful to fill up with text and images.

The leaflet I want to pick is probably the one that gives me the most space and effective design. So i've decided to go with my second experimentation.

I want the leaflet to make an impact, So I would like to design it using black stock and white text, and any images created with a light pastel colour.

So I will take a look at various leaflet designs that use black stock.

I like this design because of the pure black stock and the white text, I think it's very effective and eye-catching. Even though I'm not keen on the font used at the front, the stretched 'J' is something I would probably do if I wanted to change the way the whole image of the front of my leaflet. 

The overall design is simple and eye pleasing.

Looking at this design it's hard to understand how it was made, but it looks beautiful because of the diamond shaped folding and the black and autumnal colours. When closed it folds as a perfect small compact square, which makes it easy to distribute.

I like the effect of this cover, by keeping the main image the same colour as it's background but altering the images surface to make it stand out and reflect light really draws my attention to what the cover of this brochure is about. I also think the single gold colour works really well with the black as it is kept minimal.

I like this leaflet because of it's shape, it's telling me that the information inside will have something to do with a building because of it's shape and the image. I also like how the red it lightly mixed in with the black and white.

http://www.innerhtml.com/creative-brochure-design-–-geometric-shapes-and-more.html

OUGD504 - Studio Brief 01 - The Design Process - Brief/Research

During this week I will be designing and creating a folded leaflet called
'the deisgn process'.

The leaflet will show my understanding of the design process. This brief will give me the chance to explore the design of leaflets and how they are used in the modern design world. Also this will give me the chance to research and experiment with different folding styles.

Below I will carry out research on leaflets and folding.

The website Company Folder.com is perfect for the basic start ides when it comes to experimenting with folding and creating something complex and different from something very simple.
The website begins by talking about how paper is the material used over a vast amount of different designers, ideas and creation because it's the perfect material to use for everything we could imagine to create. It gives us the ability to turn our physical ideas into a final design.

For folding paper is the perfect idea builder.

the website shows a collection of basic folds and leaflets that most companies will use to get their existence out into the world.

Below are a couple..


The basic fold 




The tri-fold

 


The map fold




The poster fold



http://www.companyfolders.com/blog/media/2013/08/poster-fold.jpg


These basic folding techniques are already giving me final ideas for my own design.





I love this! it's simple but interesting, just by putting the text in an unfamiliar place and seperating the text by folds really makes the piece of card much more interesting and tells you that it has more than one purpose.





This is a really good design, I love the two colour idea and how it interacts with the complicated looking fold. It really stands out from any other design I'v seen.











https://www.pinterest.com/pin/501518108474393901/




When I design my own leaflet after experimenting with folds, I would also like to experiment with different materials as well as paper, or using certain effects to change the surface design of my leaflet.




I love the shiny look to each page, really gives the book a glossy finished effect







I would like to try this, It is called a UV varnish, by changing the look of certain sections on the surface of my design I can make it much more attractive.








Anything like the two designs above I love, The white/silver colour and the light airy look to the designs is perfect and modernistic. It's perfect and fit's well with the ideas I have in my mind.



http://designinstruct.com/print-design/print-finishes/



As well as different folds and physical designs, the elements and imagery is just as important.

below are a collection of beautiful designs.

http://designmodo.com/25-clean-modern-brochures-examples/2/

Because of the differences in the collection such as colour, texture, shape and weight. It gives me so many ideas towards my own information outlet design.

OUGD504 - Study Task 01 - The design process - Described

For this study task I am to research the design process and consider the aspects of the design process that encompass all design practices.

So I went online to try and find out more about what the 'design process' actually is.

After some reading in a mix of words and extractions I found out that the design process is what I myself use and all other designers use to mentally and physically create the idea of design into an outcome and actual piece of work.

I found a website which compares a designers mind to that of a scientists. where we as designers approach an idea or design in a systematic manor, by going through certain stages from carrying out research to coming to the final result.

Below is an extraction from the website which I found very useful in helping to understand what the design process means to us.

"Essentially the design process is a problem-solving process, and the designer, just like the laboratory scientist, will be most successful if the problem is approached in a systematic manner. Successful fine artists generally follow the same pattern in developing their creative ideas, though they may be less conscious of the process they are following. Initially the researcher or designer/artist will tend to experiment in a rather random manner"

By taking in all the information from the website I could then begin to put together stages in which we work at to make our ideas into a completed design. 

These stages show how myself and other designers work to create a design solution for a problem.

Research
Experimentation

Hypothesis

Idea

Design

These stages explain how the designers mind works systematically to take a problem and find a solution through our own limits of design.

http://char.txa.cornell.edu/language/creative.htm